“I’m passionate about relationships – with our clients and the communities they serve.”

J.D. Wilson–Chairman and CEO 

Since co-founding Excalibur Direct Marketing in 1972, J .D. has helped create significant growth for the firm’s clients with innovative, personalized direct mail and fundraising campaigns. His dedication to building and sustaining strong relationships is tangible locally, across North Carolina and nationally.  With a strong relationship focus, Excalibur Direct Marketing’s first client–Wake Forest University–remains a loyal client today, and the firm has been working with Hanesbrands for over 45 years…back when it was Hanes Hosiery and Hanes Knitwear, long before they combined to become Hanes Corporation, then SaraLee and now Hanesbrands. Relationships matter.

J. D.’s personal passion for making a difference for clients and communities is real and tangible. He has served in a multitude of volunteer roles from chair of fundraising campaigns to chair of boards.

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GIVING BACK: Our Corporate Culture

J. D. established a strong commitment to business, civic and community involvement for himself, the firm and its employees—both as volunteers and as donors.

J.D. has played a leadership role for a variety of educational, cultural and civic boards. With his wife Janie, he chaired capital campaigns for the UNC School of the Arts (UNCSA), Salem Academy and College and The Arts Council of Winston-Salem & Forsyth County’s successful three-year $27.7 million capital campaign that created a new Downtown Center for the Arts in 2010. As a member of The Arts Council’s Strategic Planning Committee he helped broker the community’s branding as a City of Arts & Innovation.

A longtime supporter of the arts, he served two terms as a trustee of UNCSA, chaired its Board of Visitors for 9 years, received its Giannini Award and the school’s first honorary degree based on service, an Honorary Doctorate of Performing Arts. He is a former president of the Winston-Salem Symphony and Reynolda House Museum of American Art, former chair of the Piedmont Triad Film Commission, and former board member of Piedmont Craftsmen, Inc. and Peppercorn Children’s Theatre. In 2010, he received The Arts Council Award.

He is a former director of the South African Education and Environment Project, based in Cape Town, and founded its U. S.-based Advisory Board.  In 2016, he served on SPACE on Ryder Farm’s steering committee for its first “Farm to Table” fundraising event in New York City.

J.D. is a member of the Winston-Salem Alliance, the leadership group focused at a high level on the community’s future and served on the Board of Visitors of Wake Forest University’s Calloway School of Business and Accountancy. In 2008, he helped lead the community’s strategic effort to secure and increase jobs in Winston-Salem during the acquisition of Wachovia Bank by Wells Fargo.

In 2012, he assisted Visit Winston-Salem by shepherding creation of a special section on the city featured in the October issue of US Airways Magazine, which at 98 pages was the largest in its history. For the past five years, The Business Journal has named him as one of the Most Influential People in the Triad.

As CEO and Chairman of Excalibur Direct Marketing, he leads the firm’s strategic development as a growing enterprise in the changing world of communications.  In 2016, he co-founded Stepstone Strategic Partners, LLC, a firm that consults with non-profit leadership, and serves as its managing partner.

Currently, J. D. serves on the Winston-Salem Alliance’s Entrepreneurship Task Force, as an advisor for the Center for Creative Economy, as a mentor of Creative Start Ups, based in Santa Fe, and as director of Helen Simoneau Danse and board member of the Thomas S. Kenan Institute of the Arts.

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“The most rewarding part of my job is working with clients to design and implement unique solutions to their business challenges.”

George Newstedt–President and COO

He has collaborated with the United States Postal Service to help develop more efficient practices. George contributed to the concept and design of USPS Mail Processing Total Quality Management Program, and then spearheaded a similar program internally, making Excalibur the 9th company in the country to gain USPS Quality Certification.

George’s solid background in business is a valuable asset. His degree in business administration from Wake Forest University and 10 years experience at Wachovia Bank with responsibilities to grow business give George a keen understanding of what it takes to achieve results. 

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Active in the direct marketing industry as well as in the community, George is a strong presence at professional meetings as well as at regional events.

George is a past board member and board chair of A.B.C.D. (Association for the Benefit of Child Development). Additionally, he has been a volunteer at Junior Achievement, an organization that mentors high school students in economics and business.

In a fundraising capacity, George has participated in over a dozen capital campaigns, helping to raise money for community nonprofits.

In his spare time, George coached Little League Baseball for five years.

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“Our best relationships include specific dialogue about what our client’s business goals and objectives are over the next several years. When we are able to make measureable differences for our clients, especially as it relates to our non-profit clients, this translates to important initiatives in our communities and that type of impact is exciting to me.”

Scott Rempe–SVP, Sales and Marketing

Scott has a long record of success in sales, marketing and management. He previously served as Vice President of Sales for Graphic Visual Solutions, Greensboro, N.C. Prior to that he was Direct Mail Marketing Manager for BB&T, and Director of Marketing and Customer Development with Coleman Resources in Greensboro.

A graduate of Clemson University, where he received a B.S. Degree in Graphic Communications, Scott is also a graduate of the BB&T Banking School at Wake Forest University. He currently serves as a member of the Board of Directors at The Enrichment Center in Winston-Salem, and is a volunteer artist at Brenner Children’s Hospital’s “Arts for Life” program

“Our greatest resources are the dedicated people who work here on behalf of our clients. They have an average tenure of 19 years – a tribute to them and to the workplace.”

Janie Wilson–Corporate VP and Secretary

Janie is Excalibur Direct Marketing’s chief executive for human resources, legal, financial, risk management, purchasing and contract administration.  In addition, she serves as president of Excalibur Presort Service, an affiliate of the firm, that serves corporate and institutional clients throughout North Carolina.

With more than 40 years experience in the direct marketing field, Janie is a member of Idealliance, an industry advocacy association for the printing, imaging and mailing communities, and served on the Government Affairs Committee of its legacy organization. She was featured as a visible symbol of the association’s national marketing campaign to promote women’s leadership and professionalism in the direct marketing industry.

A graduate of Salem Academy, the Paralegal Institute in New York City and the University of North Carolina at Chapel Hill, Janie is actively engaged in community and civic affairs.  As an example, she was the founding director of The Women’s Fund of Winston-Salem, in 2005, which seeks to improve life and future opportunities of women and young girls.

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Active in community and civic affairs, Janie is a past board member of the Winston-Salem Foundation and the Giannini Advisory Committee of the University of North Carolina School of the Arts.

She has been a director of the N. C. Governor’s Small Business Advisory Board, the Greater Winston-Salem Chamber of Commerce, the Better Business Bureau of Northwest North Carolina, Cancer Services, Inc., and has served as Industry Chair of the Winston-Salem Postal Customer Council. She is a founding member of Salem Academy and College’s Board of Visitors and a former trustee of the Arts Council of Winston-Salem & Forsyth County.

With her husband J.D., she co-chaired The Arts Council’s $27.7 million Comprehensive Campaign for the Arts to create a new Downtown Center for the Arts. They also have chaired capital campaigns for Salem Academy and College and the University of North Carolina School of the Arts.

She is a member of the newly-formed Winston-Salem/Forsyth County Public Arts Commission.

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“I build tight relationships with my client contact. On some projects, we are in communication constantly. But then others say, “Just make it happen and let me know when it ships!”

Barbara Waller–VP Marketing Services 

With more than 38 years in the direct mail, marketing and printing industry, Barbara is Excalibur’s client solutions expert to provide clients with the highest quality in service. She is responsible for all client-facing internal departments, including data, production and billing, as well as the company’s management information system that tracks client estimates, pricing, costs, production scheduling and client contact data. In addition, she serves as daily liaison to all client-facing external suppliers, including the U.S. Postal Service.

Prior to joining Excalibur, Barbara was an account executive at Long Haymes Carr Advertising (now Mullen). A member of the agency’s Direct Response Unit, she was responsible for providing quality account services on all aspects of Wachovia’s (now Wells Fargo) direct mail, including creative development, budgeting, print production, and postal services. 

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Previously, Barbara was program manager for a $20 million mail order catalog and direct response program for which she was responsible for strategic planning, direct mail execution, event planning, budgeting, testing, results analysis, print production, creative development and agency interface.

A graduate of Western Carolina University with a degree in business administration, Barbara was one of the original members of the four-person team that helped create Hanesbrands’ successful mail order program.

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“Excalibur’s focus on individualized customer service makes every project a new experience. Our systems have built-in flexibility. It definitely keeps me on my toes!”

Mike Allred–VP, Data Services

With more than 34 years in direct mail, marketing and printing, Mike brings significant expertise in data processing and mail to Excalibur’s clients. He has built several proprietary systems to manage custom data needs and is highly skilled in mail preparation and address hygiene and analysis processes, including merge and purge, National Change of Address (NCOA), Coding Accuracy Support System (CASS) and data mining.

Prior to joining the firm’s leadership team, he had his own direct mail and data management company, Allred Mail Services, and served as manager of Mail Sort/Winston-Salem, one of the first presort bureaus in the country.

“The best thing about my job is the people I work with. Our production staff continues to amaze me, especially when we have a tight deadline. They’re dedicated to getting the job done right and on time…and on budget.”

Randy Boger–VP, Operations

With more than 24 years of experience in the direct mail industry, Randy manages all aspects of Excalibur’s production operations. Responsible for customer, vendor and U.S. Postal Service logistics, Randy oversees Excalibur’s Mail Processing Center, Fulfillment Center, warehouses and transportation network.

Prior to joining Excalibur, he worked as a warehouse manager for sporting goods retailer Bocock-Stroud and Group Store Manager for Acme Inc.’s convenience stores. Randy holds a bachelor’s of science degree in business administration from Western Carolina University.

“Managing client projects from start to finish is what I most enjoy. I also find the challenge of managing multiple details and keeping a project on schedule very gratifying!”

Tanya Davis–Director, Marketing Services

At Excalibur, Tanya coordinates marketing services, provides input on customer strategy and related services, coordinates print production, provides excellent customer service and supports the company’s management team. She also provides additional sales support as needed.

Tanya has served a variety of clients throughout her career – from small nonprofit organizations to international companies – at agencies including Trone Advertising and Maxim Direct, both of High Point, NC, and Garage Branding in Winston-Salem. She has an extensive knowledge of offset and digital printing, direct mail, data management, variable printing, direct response, and overall project management.

“Wearing many hats at Excalibur helps me meet and exceed the diverse and flexible needs of clients’ project goals. Staying on top of the ever-changing details involved in this industry, working closely with clients, and thinking outside of the box are just some of the skills I enjoy bringing to the Excalibur team.”

Tracey McNeill–Senior Account Representative

Tracey has provided excellent account service and production coordination for Excalibur’s clients for more than 14 years. Her exceptional attention to detail keeps clients’ projects on track to help meet time-sensitive deadlines. Tracey closely monitors changes in USPS regulations to ensure that Excalibur’s clients receive deep postage savings, fast job processing and speedy and accurate delivery through the postal system.

Prior to joining the Excalibur team, Tracey worked in the printing industry for 23 years. She has a wealth of experience from her roles as a quality control manager, proofing supervisor, and customer service representative.

“Excalibur clients should know that I am eager to meet and exceed their expectations by providing the services they need to successfully accomplish their goals.”

Stephanie Newstedt–Account Representative

Stephanie has been with Excalibur for more than 10 years. Her in-depth knowledge of printing and direct mail services enables her to offer clients a wide variety of solutions for their marketing or fundraising needs. Stephanie enjoys interacting with Excalibur’s for-profit and nonprofit organizations throughout the Southeast. She places a high value on excellent customer service.

Prior to joining the Excalibur team, Stephanie’s career placed her in strategic positions that drew on her high-touch people skills, which Excalibur clients value today. She worked for R.J. Reynolds Tobacco Company, where she helped onboard new executives, and served a local real estate firm as their relocation manager, introducing key executives to the area as their initial point of contact. 

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Stephanie has been an active volunteer in the Winston-Salem/Forsyth County Schools’ Parent Teacher Association and with her church. She is a graduate of Salem College and a native of Roanoke, Virginia.

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“The most important aspect of my job is ensuring that all of my clients’ needs and expectations are met through every step of their project, combined with a high level of quality, fast turnaround and the best service available.”

Ashley Thomas–Customer Service Representative

As of May 2016, Ashley is our newest member of Excalibur’s CSR team. She comes to us with 15+ years of experience in the mailing industry. She brings a unique perspective to Excalibur having spent her life growing up in and around the mailing industry through her family’s local business, Scann Sort, Inc. Ashley has witnessed many ups and downs of the direct mail industry. She has experienced first-hand the ever-changing rules and regulations of the United States Postal Service.

Ashley has worked as both an account representative and a production manager. Her experience in these fields along with her in-depth knowledge of USPS postal regulations helps her guide clients effortlessly through every step of their direct mail project. She knows what works well through the direct mail stream and is eager to guide clients to make positive and effective choices for their important projects.