Smart Strategies, Design, Data Trends and Analyses Yield Strong Growth for UNCSA
The University of North Carolina School of the Arts (UNCSA) faced budget cut-imposed staff reductions, eliminating the people and resources necessary to plan and communicate with their constituents including alumni and other segments of donors. UNCSA needed a communications plan to maintain knowledge of the school while raising significant funds. Excalibur’s data and trend analysis guides the strategy for the client’s fundraising plan. Excalibur’s smart strategies with a focus on data, segmented messaging, and engaging design, produces a more effective mailing result for clients. Under one roof, Excalibur develops and implements creative, printing and mailing.
Donor AnalysisExcalibur’s turn-key Annual Fund management solutions began with an intense and thorough analysis of donor giving habits—past and present—and created profiles for each specific segment and identified trends to help UNCSA develop fundraising plans for upcoming projects.
Targeted MailingsExcalibur interviewed key volunteers, alumni, donors, executive leaders and staff and wrote specific and targeted messages for various donor segments.
End-to-End SolutionExcalibur was able to provide UNCSA with all tools necessary. Excalibur’s smart strategies with a focus on data, segmented messaging, and engaging design, produced a more effective campaign plan, and their printing and distribution team quickly executed the plan, resulting in a great success for the client.
The Excalibur Results
UNCSA won a 2013 Council for Advancement and Support of Education (CASE) Educational Fundraising Award, an honor given to superior fundraising programs at educational institutions across the country. They received an Overall Improvement Award in the Category of Public Professional or Specialized Institutions, demonstrating significant program growth across the three years of data.