It all starts with the data.Successful direct mail campaigns begin with thorough, comprehensive data analysis. This expertise is what separates Excalibur from other “direct marketing” companies.
Data Services that work.
Excalibur database management ensures regular maintenance and updating, and unlocks new markets and new revenue. Expertise in a variety of programming and data formats allows us to develop customized programs and deliver new insights. Excalibur also offers post-campaign data analysis to identify why your project was successful and plan for your next winning campaign. The result: highly customized, metrics-based marketing strategies.
Your privacy and confidentiality is paramount. Our investment in the highest standards of information security has resulted in successful third-party security audits of our data center by major financial services firms.
Click one of the choices to the right to learn more about the specific services Excalibur can offer you.
- Custom development, maintenance and updating
- Data mining
- File segmentation
- Data appends
- Back-end response analysis and reports
- Metrics-based marketing strategies
Postal Data Services
- Case conversion
- Key coding for response analysis
- Merge purge, dupe elimination
- MoveUpdate, NCOA (National Change of Address)
- Deceased Coding
- Post-campaign match back
- Address quality analysis
Donor Data Services
Fundraising success begins with the data. We help transform your database into a powerful tool that unlocks new markets, new revenue and new insights. This expertise is what separates Excalibur from other fundraising experts. The result: highly customized, metrics-based fundraising strategies.