by George Newstedt | Aug 23, 2016 | Delivering Results, Development, Direct Marketing
Every fundraiser should be able to write an amazing appeal letter. But there are some strategies that work better and more consistently than others. We thought you’d like to read these posts from some fellow bloggers, and then try to incorporate some of their...
by George Newstedt | May 18, 2016 | Delivering Results, Direct Marketing
Depending on your target audience and the nature of your business, direct mail continues to be direct marketers’ preferred communication channel. Electronic communications showed great promise due to its immediacy and perception that it is more cost effective...
by George Newstedt | May 2, 2016 | Delivering Results, Development, Direct Marketing, Fundraising
Given the increase in online transactions in all aspects of our lives, it is logical to consider that nonprofit organizations could someday raise all their annual fund dollars through online communication channels. Statistics show, however, that print continues to...
by George Newstedt | Feb 17, 2016 | Delivering Results, Direct Marketing
With all the attention surrounding digital communication channels – e-mail, mobile and social media – some think direct mail isn’t as relevant as a marketing tool. However the Direct Marketing Association’s annual Direct Response Rate Report of...
by George Newstedt | Nov 4, 2015 | Ask the Experts, Delivering Results, Development, Fundraising
Your latest metrics show that you just acquired 35 new donors through your recent appeal mailing. Great news! Investing in new donors is the smart way to increase your donor base. But simply adding them to your current pool of donors, without a special plan, means you...
by Stephanie Newstedt | Dec 3, 2013 | Delivering Results, Direct Marketing
Drowning in data yet starving for knowledge? John Naisbitt first made this observation about the abundance of data in his 1982 book Megatrends. Thirty years later, it still rings true for many companies who use direct marketing to communicate with prospects. But it...
