Data Mining Basics

Unlocking the potential of your database Data mining helps an organization discover customer patterns, trends and relationships. It also helps predict future behavior so you can make the right adjustments in your strategy to make the most of your marketing dollars....

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What is Direct Marketing?

Getting better responses with direct marketing Direct marketing is the science of creating positive responses with sales letters and e-mail marketing.  By using its proven secrets, you dramatically increase your chances of getting the kind of response you are looking...

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