List rentals are a good place to turn when you are looking for new customers. Many list rental acquisitions fail, however, due to people using the same income and home value criteria. Consider the following to make your acquisition effort more successful.
1. Match your ask to the people who will find it most relevant. A higher income level might indicate a better customer, but an interest level must also be present. Magazine subscriptions, past purchases and stated interests from surveys are available select criteria.
2. You will need to connect with these prospects more than once. Consider a series of varied communications, such as a postcard, letter, and then another postcard.
3. Combine lists from multiple sources and test the responses.
Call us today at 336-744-5000 to discuss the best way to make a list rental work for your next direct mail project!