understanding returned mailWonder why you’re receiving more returned mail than usual? As the U.S.P.S. raises the bar on address quality to increase their efficiency, you may be seeing an increase in returned mail.

The best way to reduce returned mail is to work with your mailing service provider to clean up your list prior to mailing. Here are the two primary reasons you’re having mail returned to you:

The address is invalid: The U.S.P.S. is looking for a valid mailing address that exists in their database. Reasons, such as “No Such Address,” or “No Unit,” indicate that the address either does not exist or there are not enough address elements present for the U.S.P.S. to make an address match. The U.S.P.S. website has a zip code lookup link on the front page that you can use to type in an address and locate the correct zip code. If the site does not return a zip code, then the address likely does not exist.

The person moved: This is the most common reason for return mail. When you see “Unable to Forward” (UTF), “Not at this address,” or “Forwarding Address Expired,” the person moved but did not complete a change of address form and submit it to the Post Office.

Call us at 336.744.5000 today to discuss a strategy to better understand and reduce your number of return mail pieces.