How to Comply with Intelligent Mail Barcodes

Intelligent Mail Barcodes (IMB) What is IMB? The Intelligent Mail® barcode, formerly referred to as the 4-State Customer barcode, is being implemented by the United States Postal Service (USPS) as a next-generation process for sorting and tracking letters and flats....

Data Mining Basics

Unlocking the potential of your database Data mining helps an organization discover customer patterns, trends and relationships. It also helps predict future behavior so you can make the right adjustments in your strategy to make the most of your marketing dollars....

What is Direct Marketing?

Getting better responses with direct marketing Direct marketing is the science of creating positive responses with sales letters and e-mail marketing.  By using its proven secrets, you dramatically increase your chances of getting the kind of response you are looking...