old is new again record player“Everything Old is New Again”– do  you remember the 1979 song from All That Jazz?  Thirty-plus years later, I find this to be true. Well, maybe not everything. But there are several examples:

The “old” tried and true printed newsletter is making a comeback as an effective way to communicate with donors. We work with several leading organizations to add personalized messages to individual newsletters as we print them using our digital color printers. Our targeted approach helps these organizations speak to their donors, members or clients in a way that resonates with them, and shows them that the organization is paying attention to who they are and what they need.

Another “old” tactic made new again: Using live stamps on the outside envelope of direct mail packages. Any form of added personalization increases open rates and response rates, so it’s worth it to take the extra step and add a stamp onto your mailing. Stamps don’t have to be 1st class; there are nonprofit rate stamps that can be used if your organization qualifies.

What’s holding you back from trying these old/new marketing and fundraising communications methods?  – George Newstedt